From above the line adverts on the tube to cute illustrations of veg, I’ve turned my hand to it all over the years at Abel & Cole. Working closely with marketing colleagues and copywriters, I ensured each piece of work was on brand, and met business objectives, deadlines and budget requirements. 

I project managed and designed a broad range of collateral, including; delivery boxes, own-label packaging (twice-over), marketing mailers, monthly newsletters, seasonal brochures, presentations, and OOH campaigns. I oversaw prop styling and art direction on my projects, routinely working alongside the in-house photographer on shoots. When required, I created digital assets for social media, emails, blogs, and the main website.

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I also managed a small team of Junior and Midweight Designers. Assigning them projects, plus approving and critiquing their work, whilst continuously encouraging their confidence and building their knowledge within the role.